Woolly Mammoth Hockey was built on passion — a passion for hockey, for design, and for challenging the status quo.
It all began with a hockey-obsessed husband who noticed a gap in the market: high-quality sticks were simply out of reach for too many players. Partnering with his wife — a designer with an eye for detail and a love for creativity — they set out to change that. Together, they poured their skills and vision into developing the very first Woolly Mammoth Hockey stick.
After countless prototypes and long nights collaborating with suppliers, they finally created a stick that didn’t compromise — exceptional in quality, yet truly accessible.
But the journey didn’t stop there. To push the brand even further, they brought in their best friend — a sharp business mind who shared their mission. The three united not just by friendship, but by a common drive to disrupt the game and make a lasting impact.
At Woolly Mammoth Hockey, we believe every player — at every level — deserves access to top-tier equipment. Our sticks deliver elite performance, honest pricing, and are crafted with purpose.
We’re not just making hockey sticks. We’re here to Change the Game.
At Woolly Mammoth Hockey, we’re driven by a mission: to make high-quality, affordable equipment accessible to every player. Because we price our products fairly, we have limited capacity for sponsorships — which means we choose our ambassadors with intention and heart.
Our Ambassador Program is built on connection, shared vision, and passion for the game.
We look for players who not only love hockey but are committed to growing the sport and representing what Woolly Mammoth Hockey stands for. As an ambassador, you become part of our family — your feedback, ideas, and voice help shape our products and our brand.
We open applications for ambassadors once a year, from November to December. If you believe in what we do and want to help us Change the Game, we encourage you to apply during our next open call.